Good floorcoverings are not cheap, but it is fantastically foolish to buy anything but good ones unless you are furnishing a temporary place, or are one of those restless people who can't stand living with the same things more than a few seasons.
In machine-made rugs and carpets the manufacturer's price to the retailer is based on his capital investment (which in a carpet mill is enormous), designing and preparing the loom pattern, the cost of the materials, washing, dyeing and spinning those materials, weaving and finishing the fabric, and the handling charges.
The selling, advertising and general overhead expense is relatively small.